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Implementation Plan
âž± Acknowledge the problem
âž± Hire Officers (Diversity officer and Specialties Professional)
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This falls in the Public Relations department.
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Sometimes we need fresh eyes to look at a situation to be as effective as possible.
âž± Advertise the slogan “Appreciate the Difference”
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Advertise on Instagram. This includes live question and answers, post, Instagram takeover days, etc.
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Advertise on radio stations that your new target market might listen to
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Hold functions in areas that aren’t aware of the Scouts, like the coast for example. Even though these children are more distant, they could still attend.
âž± Create a way to measure success
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